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Thursday, August 30, 2012
You Can Have The Best Product or Service In the World, But Who Will Know If You Don't Advertise?
Over the last few months I've talked to several people selling advertising. I talked to an individual who is a longtime career radioman, a young lady selling yellow page ads, and a gentleman who has his own business creating real estate magazines locally. Each of these individuals explained to me that it was getting tougher to sell advertising because small businesses were hurting, and their budgets were down to bare bones, if not completely nonexistent in the marketing and advertising category.
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