Thursday, May 24, 2012

Twitter announces editorial partnership with NASCAR to complement broadcast

It appears to be the season for new kinds of Twitter deals. Just after their major announcement with ESPN, for the first time, Twitter will partner with a sports league to curate and editorialize tweets. Starting with NASCAR's Pocono 400 race, which will air on TNT, Twitter will be curating #NASCAR to capture the buzz around the game. We spoke with Twitter spokesperson Rachael Horwitz.

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