We recently wrote about USA's Political Animals social TV strategy. In addition to a fake news site to generate social buzz, the network is also partnering with a real news site to capture the zeitgeist of the timely, limited-series drama. The Huffington Post, which will be launching a live video network of its own soon, has partnered with the show to allow its users to vote on real-life political animals. We interviewed Lauren Kapp, senior vice president, global strategy, marketing and communications at the Huffington Post Media Group.
Saturday, July 28, 2012
How Huffington Post is promoting ?Political Animals? on social
We recently wrote about USA's Political Animals social TV strategy. In addition to a fake news site to generate social buzz, the network is also partnering with a real news site to capture the zeitgeist of the timely, limited-series drama. The Huffington Post, which will be launching a live video network of its own soon, has partnered with the show to allow its users to vote on real-life political animals. We interviewed Lauren Kapp, senior vice president, global strategy, marketing and communications at the Huffington Post Media Group.
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